Myoko Shops

A ski holiday in Myoko Kogen offers some small opportunities for shopping. Some of the shops in Akakura Onsen have closed in recent years and it’s certainly not a place where you can go on a shopping spree.

Myoko Kogen Ski Shops

There are various ski-osks dotted across the Myoko ski areas selling basic ski and snowboard accessories such as gloves, beanies and goggles.

However if you need a new snowboard, skis or a spanking outfit, then buy it before you arrive because the offerings at the Myoko Kogen ski shops are rather slim.

There are various Myoko ski shops in Akakura Onsen but they largely specialize in equipment rentals rather than retail. One exception is Joey’s Custom Boot Fitting, which specialises in selling ski boots and making custom adjustments as well as some great snowboards.
Aoyama Sports has a couple of shops in Akakura Onsen, although the retail section is mostly ski and snowboard accessories.

General Shopping Myoko

Yamazaki is a convenience store in the main street of Akakura Onsen that sells snacks, other basic food items, sundries, and beverages including plenty of sake. It also sells small meals, although it gets hit pretty hard and sells out rather early in the day. You can also get toiletries and other basics such as sports tape, which is good considering that the pharmacy at the top of Akakura Onsen village has now closed.

The base area of Suginohara Ski Resort has a shop selling lots of snacks, beverages and ski accessories.

The town of Myoko Kogen also has a 7-Eleven.

For more substantial grocery purchases there is the Dai-Ichi Super down in Myokokogen town, about 700m north of the train station.

Myoko Souvenir Shopping

Sadly, the gift shops in the main street of Akakura Onsen village have closed. The town of Myoko Kogen has a few gift shops, with the greatest concentration near the train station. These shops sell the usual Japanese gifts, lots of sake and food stuffs that feature Niigata’s famous rice, as well as more unique local souvenirs.